Ben and Jerry's Social Media Marketing

I created a seasonal Instagram campaign for Ben & Jerry’s inspired by Halloween and fall flavors. The campaign included a one-month content calendar with a mix of posts, stories, carousels, and promotions designed to balance product spotlights, seasonal engagement, and sales-driven content. I developed playful captions in the brand’s quirky voice, designed bold graphics with a candy-inspired color palette, and tied everything together with the tagline “I Scream for Ice Cream.” The project highlights my ability to plan strategy, design cohesive visuals, and create on-brand copy for a full social media campaign.